The National League's Most Valuable Player, Albert Pujois, first baseman for the St. Louis Cardinals, starred in several ADA public service spots to help promote increased access to oral health care for underserved children. On February 6, 2009, some 12,000 dentists and 32,000 dental team volunteers assisted in providing free dental services to children and to educate them about their oral health needs for the seventh year of the "Give Kids a Smile" program to serve some half million children at 1600 locations.

The Pujois Family Foundation annually sends dentists to the Dominican Republic on a week-long mission to provide dental care for children in need.